Lunadorii began as a visionary beauty retail innovator in Indonesia, with a mission to make quality beauty products accessible to discerning consumers across the archipelago. What sets us apart is our unique focus on Indonesia's emerging 2nd and 3rd tier cities—bringing premium beauty experiences to markets traditionally underserved by international and domestic brands.
At Lunadorii, we've created more than just a distribution network—we've built a vibrant beauty ecosystem where brands, Key Opinion Leaders (KOLs), and consumers intersect and interact. Our philosophy stems from our very name: "Luna" (the Roman goddess who inspires modern women) and "Dorii" (from the Greek "Doris" meaning "gift")—embodying our commitment to being "Gifts for Women."
From our first store opening in May 2017, Lunadorii has grown into one of Indonesia's most influential beauty platforms, now representing over 100 carefully curated domestic and international beauty brands. Our extensive network spans 13 cities across 10 provinces, creating valuable market access for our brand partners while introducing Indonesian consumers to innovative beauty solutions.
We've reimagined beauty retail for today's Indonesian consumer:
Understanding that Indonesia's 63.5 million millennials are redefining shopping habits, we've built our beauty division to serve their unique preferences:
For our beauty brand partners, Lunadorii offers:
Beyond products, Lunadorii creates meaningful beauty communities through:
Whether you're a beauty brand seeking Indonesian market access or a beauty enthusiast looking for premium products, Lunadorii invites you to experience the future of beauty in Indonesia. Together, we're powering Indonesia's critical beauty networks—connecting innovative brands with beauty-conscious consumers through representation that truly matters.